Gossage once said to me in a dream: "You shall be the messy Albert Speer of advertisement."
LIDL LIVING
OFFERING AFFORDABLE CITY LIFE
Lidl is tackling one of the most pressing problems – finding a flat with a reasonable rent. So from now on, Lidl does not just build stores in cities, but whole apartment buildings on top of them. Each offering a variety of apartment layouts to suit all lifestyles, from singles to multi-generational families.
HAPPY PLACES, HAPPY PEOPLE
Lidl equips the buildings with future-proof solutions, they are smart grid compatible and offer state-of-the-art connectivity (IoT). Solar panels are integral design elements, each building provides spaces for neighbours to gather spontaneously, and also sports facilities, a swimming pool (something few can afford these days), a kindergarten, event space for community projects like theater groups or music bands, and a communal garden on the roof. New jobs are also being created to take care of daily LIDL LIVING.
BRANDS SHOULD BE LIKE DECENT HUMAN BEINGS: SOCIALLY ON PAR
In advertisement, the show I dig the most is 'The Show Don't Tell Show'
TOWER TO THE PEOPLE
A living ad. A social sculpture to celebrate togetherness, participation and hope in a society drifting more and more apart. A beast of content creation.
to be continued ...